What is Digital Marketing
Digital marketing, also known as online marketing, (and commonly confused with social media marketing) refers to all marketing efforts that is done on the internet. Businesses take benefit pf digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages.
Why is Digital Marketing Important
In the era of Internet and now Web3 it is more and more important to go beyond traditional strategy to reach your potential customers. Whether you are a local neighbourhood shop or a brand or any business entity; you are always looking for ways and means to increase your customer base to drive business growth.
Digital Marketing works to magnify your business marketing and help you reach the right audience with positive, targeted message that potentially converts potential customers into paying customer.
Why Advertise
- There are customers you have not reached yet
- Position your company at the top of the ladder
- Reach New Goals in financial abundance
- There is always something to advertise
- No business is either too big or too small to advertise
- You should take any and every chance to grow your business
- Advertising is forever
Advantages of Digital Marketing
- Launch a new product in the market
- Expand your market
- Grow sales
- Give competition a fight
- Magnify Good-will
- Increase the Customer Awareness
- Eliminate Middleman
- Better Quality Product
- Support Salesmanship
- Increased Employment Opportunities
- Reduction in the prices of newspaper & magazines etc. advertising
- Higher standard of living of your customer
Common Myths about Marketing
- Advertising is unethical and Manipulative
- It’s impossible to target a small, local market
- A Company’s Public Relations Department can handle advertising
- Advertising Agencies can’t do anything; I can’t do myself
- A good product doesn’t need to advertise
- We can’t afford it
- Our firm has enough business
- People ignore paid ads
- Online Advertising is complicated
- E-Commerce is too much of a hassle